How to Use Content Marketing to Grow Your Online Wellness Business

Written By Shane Bedard

If you're a wellness professional with an online service—whether you're coaching, selling digital courses, or offering access to a resource library—content marketing is one of the most powerful (and affordable) ways to grow your business.

With the right strategy, your content can attract new leads, build trust with your audience, and convert visitors into loyal clients—all without relying on pushy sales tactics.

In this post, we’ll break down what content marketing is, why it works so well in the wellness space, and how you can use it to grow your online business.

What Is Content Marketing (And Why It Works for Wellness Businesses)?

At its core, content marketing is about sharing valuable, relevant content that helps your ideal clients solve a problem or improve their lives. Instead of selling directly, you're creating connection and building trust.

For health and wellness professionals, this is huge. Your clients are often seeking answers, inspiration, or guidance—and when you provide that through content, you become their go-to expert.

Whether you’re a holistic health coach, fitness instructor, therapist, or nutritionist, content marketing gives you a way to build relationships at scale.

Types of Content That Work in the Wellness Space

You don’t need to create content everywhere. But choosing the right types of content for your audience can make a huge difference.

Here are some top-performing options:

  • Blog Posts: Great for SEO and long-form education. Try writing about frequently asked questions, myths, or tips related to your niche.
    Example: “5 Gut Health Myths (and What to Do Instead)”

  • Lead Magnets: Free downloads like checklists, guides, or meal plans can help you build your email list.
    Example: “Free 7-Day Wellness Kickstart Guide”

  • Email Newsletters: A consistent way to stay in touch with your audience. Share tips, personal stories, or exclusive offers.

  • Social Media Content: Short-form videos, infographics, and quote posts that drive engagement and brand visibility.

  • Courses or Resource Libraries: If you sell a program or offer digital downloads, content helps you promote and position those offerings.

How to Build a Simple Wellness Content Strategy

A good content strategy doesn’t have to be complicated. Start with these steps:

1. Choose Your Content Pillars

These are 2–3 core topics that connect with your audience and reflect your expertise.
Example: Gut health, stress relief, and mindful eating.

2. Pick Your Platforms

If you enjoy writing—blog. If you love speaking—try Instagram Lives or short videos. Focus on where your audience already spends time.

3. Be Consistent, Not Perfect

You don’t need to post daily. A bi-weekly blog post and weekly email can go a long way if it’s done consistently.

4. Repurpose Everything

One blog post can become:

  • 3 social media posts

  • A newsletter

  • A YouTube video script

  • A carousel post on Instagram

SEO: The Secret Sauce for Wellness Content

Want people to find your content organically? SEO (search engine optimization) is the key.

Here’s how to make your content more discoverable:

  • Use keywords your audience is searching for. Tools like Ubersuggest or AnswerThePublic are great for this.

  • Write compelling titles that include those keywords.

  • Include internal links to other pages or blog posts on your site.

  • Keep your blog content easy to read—use headers, short paragraphs, and bullet points.

Turning Content into Clients

Good content builds trust. Great content inspires action.

Here’s how to make the leap from helpful to high-converting:

  • Include strong calls-to-action (CTAs): Invite people to book a discovery call, download your free guide, or join your email list.

  • Use email sequences to nurture new leads and introduce your services.

  • Share testimonials or case studies in your content to reinforce the results you deliver.

💡 Example CTA:
“Ready to finally heal your gut and get back to feeling your best? Book your free 15-minute consult here.”

Final Thoughts

Content marketing is one of the most powerful tools you have as a wellness entrepreneur. When you share value consistently—whether it’s through blogs, emails, or videos—you position yourself as a trusted guide and naturally attract your ideal clients.

Start simple. Focus on one platform, one pillar, and one clear message. As you build momentum, your content will become a key driver of your online growth.

Need Help Creating or Designing Your Content?

At Objective, we specialize in SEO-friendly websites, content strategy, and ongoing marketing support for health and wellness businesses. We make it easy to build your online presence and grow your client base—with no big upfront costs.

Shane Bedard